He is a man always on the move. Action is his second name and success his final destination. Meet the visionary Zubair Ahmed, Managing Director Gillette India, a business wizard who has helped the male grooming corporate chalk out a high trajectory growth in India. With his uncanny experience of Indian market, it goes to Zubair's credit of consolidating shaving product gains in India, not to speak of batteries and oral care. It's Zubair's diligent and painstaking effort, which has helped Gillette establish its unique and irrefutable identity in Indian market.

With his efforts, India became a nodal point of product launch in the neighbouring countries including Bangladesh, Sri Lanka and Nepal. With the ever-growing Indian market and its merger with Wilkinson Sword India Ltd and Duracell India Ltd, Gillette is all set to take Indian metrosexuality to new heights. And the credit goes to Zubair. Though most of Gillette's products belong to premium category, Zubair hopes to catch on with the other segment of Indian populace-the middle class.

With its manufacturing unit in Bhiwadi, Rajasthan, the company under Zubair has worked relentlessly to maintain high standard of quality by importing blades and other accessories from abroad. Taking into account the need of Indian market, the firm had launched Vector Plus, an anti-clogging twin-blade shaving system, which was well received by the masses. The highly popular Mach3Turbo brand has already made its mark for its ultra-soft protective guard.

Zubair, with sound understanding of the Indian market helped to consolidate Gillette's gain when it sold out its Geep battery business to the Thanawalla group. This was done, in order to make deep inroad into Duracell alkaline battery, which has a bright future in India. And the result is-it's slowly picking up a major market share. The day is not far when it will demand its legitimate share. This was made possible largely because of Zubair and his tenacious efforts. Experts further estimate that the market size for Indian blades is fast expanding with estimated annual turnover of approximately Rs 6 billion. The double-edged market contributes 78% in terms of value but unfortunately the growth in this segment is limited. On the contrary, the blades and razor has shown an estimated growth of 12 per cent, which means the future belongs to Zubair and his firm Gillette.