Sunil Arora
Title : FLYING DESTINATIONS
 
Company Name : Indian Airlines Limited
Designation : Chairman and Managing Director
 
 
       
 

To give real service you must add something, which cannot be bought or measured with money, and that is sincerity and integrity. And Sunil Arora, Chairman and Managing Director, Indian Airlines Limited, is one such high-flying professionals, who has undeniably, added sincerity and integrity to his work profile. A man who has had a long stint with the civil aviation industry, Arora was the main force behind synergizing the operations of Air India (AI) and Indian Airlines (IA) and acquired greater passenger traffic for the public sector carrier. Arora was also given the additional charge of Air-India in 2003 and was responsible for drawing a comprehensive policy for the greater efficiency of AI and IA.

Heading one of the largest regional airline systems in Asia, Arora has helped Indian Airlines cover a network of 64 national and 16 international destinations. With a fleet of 60 aircrafts, together with its fully owned subsidiary Alliance Air, Arora has helped the public sector carrier achieve greater heights of growth after he assumed office. A firm believer in unflagging efforts, Arora has made sure that Indian Airlines matches with the best in the industry, when it comes to adopting new technology and upgrading its services. It was because of his unrelenting efforts that airline's co-branded debit card with ABN Amro Bank and MasterCard International was launched recently.

 

It was because of Arora and his predecessors' efforts that numerous programmes could see the light of the day, as part of its marketing strategy to attract more passengers to its fold. Some of the programmes like Leading edge club recognition programme, Maharaja Club, Frequent Flyer Programme and flying returns have received massive response from the public. To make its services convenient and user friendly, Indian Airlines under Arora's supervision launched service related programmes.

Providing reservation facility on fax, interactive access to the Air India Reservations System through Internet, flexible pricing policy and efficient assisted terminal transfer are some of the projects, which have given a good amount to popularity to the Indian Airlines. With the open-sky policy already in place and private carriers occupying greater sky space, there is no doubt that Indian Airlines will have to face a tough competition, especially in relation to services and competitive fares. But with leaders like Arora, supervising the course of the flight, no growth destination could remain untouched by the Indian Airlines.