Strategic maneuverability is a quality which doesn't come to the best of talents, so easily. For, it needs years of honing, chiseling and sharpening the rough edges of one's personality. But Rajesh Mehta, Chairman, Rajesh Exports Limited is one of those corporate leaders, who are born with this ability.

With his razor sharp strategy, Rajesh is almost ruling the world of jewellery. A gem of a person, he is often dubbed as the uncrowned monarch in the jewellery business. And his dazzling personality has further helped this man to carve a niche in the sparkling world of ornaments.

A man who believes in quality, Rajesh has made his company, Rajesh Exports Limited, the largest gold jewellery manufacturer in the world. In fact, recently REL tied up with Fossil, a leader in fashion watches and accessories in a 50:50 joint venture to form the Fossil India Ltd (FIL). According to Rajesh, the JV will set up a manufacturing base in India to manufacture watches and other accessories under known brands and distribute these products in India mainly through wholesale and other channels.

Known for his proactive stand on globalization, REL under the stewardship of Rajesh has been reaping rich harvest of some of the up to date designs. In fact, Rajesh knows how the global business works and he has got a platform in the form of Fossil to send his exquisite products to every nook and corner of the world.

The acquisition of Fossil, the global leader in watch brands such as DKNY, Diesel, Emporio Armani, Burberry, Zodiac, Adidas, Michelle, will be extremely helpful for Rajesh's global projects. Excepting the Swiss watch brands, Rajesh plans to manufacture all the other brands owned or licensed by firebrand Fossil. Fossil focuses on design, development, marketing and distribution of consumer products has presence in over 90 countries.

In addition, Fossil markets complimentary lines of leather goods, belts, handbags, sunglasses and apparel. Its products are sold in departmental stores and specialty retail stores across the world. Fossil, in fact, recently purchased the OyzterBay brand, and plans to source all their gold and gem jewellery from REL, which has over 29,000 designs in its kitty.

Thanks to Rajesh's initiatives, he has already got his slice in the global jewellery cake. The global jewellery market is worth around $90 billion annually and the speed with which Rajesh is moving, no doubt, he will be reaping rich harvest in the world of gems and jewellery.

Rajesh's business acumen has helped the REL purchase all the 30 outlet assets of OyzterBay in India and now he plan to reposition them under a new store brand name 'Laabh' (profit) which will cater to the higher end of the jewellery market. Sure, the day is not far when Rajesh, with his bold and courageous steps, would be formally declared a real King of Indian gems and jewellery.