His is the story of a small Hyderabad bulk drugs and formulations company which grew to a Rs 1,000 crore entity called Aurobindo Pharma. It is among the top five pharma companies in India today. Promoter, Managing Director K. Nityananda Reddy, 44, and Chairman P.V. Ramaprasad Reddy have made Aurobindo a multi-product, multi-technology, transnational company. Nityananda used his expertise in manufacturing and commercial areas while Ramaprasad dwelt on the strategies of change. Today, the company's products are available in India and 70 other countries.

Nityananda has been working to strengthen India's intellectual property rights globally. Provisional patents have been filed for certain key product processes and Aurobindo is looking at entering the lucrative western regulated markets. The company has gained recognition from MNCs for its custom synthesis business and established a good track record.

The pharma company's bid to make it big globally succeeded when its joint ventures in the US and China progressed well. Aurobindo has also developed formulations of several new molecules and dosage forms. With bold initiatives in research and development and manufacturing, and a string of joint ventures and subsidiaries worldwide, Aurobindo is well on its way to becoming a technology-driven international pharma company.

It is by presence of mind in untried emergencies that the real talent of a person is tested. And if such emergencies require crucial decision about the future of a company, then K Nityananda Reddy, Managing Director, Aurobindo Pharma, could well be credited for having taken several such split-second decisions, which have proved a boom to the company. A man known for his integrity, honesty and hard work, Reddy is one of those few professionals who have lived by his principle and has carved a niche for himself and the Aurobindo Pharma.

A Masters degree in Science (Organic Chemistry), Reddy has been associated with the Aurobindo Pharma from the initial days of its inception as a promoter. And without doubt, he has worked his way up through sheer hard work, dedication and intelligently leveraging his resources. Known for his management and administrative skill, Reddy is versatile with the manufacturing technology and has been instrumental in introducing several upgrading technologies at the company. It is, as a result of Reddy's unflagging devotion and hard work that Aurobindo Pharma today is one of fast track integrated pharmaceutical companies, which proudly stands among the top five pharma companies in India in a multi-product, multi-technology, transnational sector.

Producing and marketing quality conscious active pharmaceutical ingredients, intermediates and especially generic formulations, Aurobindo Pharma under Reddy has grown by leaps and bounds. It has not only expanded its operations in India but has also found wide acceptance in more than 100 countries, especially in its generic formulations. The robustness of Aurobindo's business strategies under Reddy could be gauged from the fact that it has modified and improved its business operation with a commendable success and enhanced value to shareholders and customers.

Meeting global standard in R&D and patented non-infringing processes and intellectual properties, the company is among the few mega manufacturing pharmaceutical companies, which has complied to US FDA and EU authorities standards demands. With its operations in India, Thailand, United States, Hong Kong and several other countries, Aurobindo Pharma under the stewardship of Reddy has won several national and international awards, including a place in Forbes. And with Reddy still bullish, there is no stopping Aurobindo from achieving greater heights of excellence.