Business has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results. And Jaithirth Rao, or Jerry Rao, as he popularly known, Chairman and CEO, Mphasis is one of those professionals who, by his innovative marketing skills has produced some of the best business results in the history of Indian IT sector. A seasoned veteran in Consumer and Corporate Financial Services and in Technology Management, Jerry thinks that the Indian market is still hot and is poised to boom and MphasiS under him certainly don't want to miss the piece of the action. And it hasn't.

Today, ranked at 4th position in the world by The Black Book of Outsourcing, MphasiS under Jerry has achieved the rare distinction of a global IT and BPO service provider to G2000 companies around the globe. Educated at the Indian Institute of Management and the University of Chicago where Jerry received an MBA in International Business, the IT superbrain has helped MphasiS transformed into a multi-channel solutions company, which optimize sales and service processes from a cost and quality perspective. Employing over 8500 professionals, the company under Jerry is credited of maintaining strong quality culture for which it was accredited with ISO 9000 and BS 7799 certifications, CMMi Level 5 rating and Six Sigma quality initiatives.

Known for his innovative steps and business acumen, Rao has had extensive international exposure while working with CitiBank in countries like Saudi Arabia, Venezuela, United Kingdom, the United States and India. At Citibank, where he worked form more than 25 years, he was instrumental in building and developing Citibank's Consumer businesses. While heading the Global Technology Development Division and Global Electronic Cards Division of Citibank, Rao initiated several revolutionary changes, which has become a landmark in Citibank's history.

A man who has always taken challenging opportunities with an open arm, Rao also played a key role in developing onsite offices at key locations and developing extensive offshore infrastructure for IT Development and Business Process Outsourcing in countries like India, China and Mexico. Featured in 'India's Greatest Brand Builders' compiled by Center for Change Management, Mumbai, Rao has numerous accolades and awards to his credit. But despite all successes, Rao still remains the simple, down-to-earth marketing professional who believes that innovation is the key to future growth. MphasiS, under his visionary guidance is sure to grow and prosper to new heights of glory in future.