Chance can allow you to accomplish a goal every once in a while, but consistent achievement happens only if you love what you are doing. And Dr R.C. Tiwari, Chairman-cum-Managing Director, Jute Corporation of India (JCI) certainly loves his work, which many others would find tedious and unprofitable. And the result is-his work speaks for him. A modest man by nature, Tiwari chooses not have very high profile corporate work culture as is usually associated with people at his stature. But certainly, he has more challenging task than others can think of even venturing into.

For, it's in the fields; soil and water that he gives his best performance, helping jute farmers make their best harvest. His joys know no bounds when he sees farmers prosper. Tiwari helped JCI, a government of India undertaking break newer grounds of growth and prosperity. It's no surprise that JCI has gone for a massive expansion plans in various sectors related to jute. Responsible for promoting, improving yield, procuring to marketing, JCI has brought jute back in vogue. At a time when polythene is becoming a problem and creating environmental problem, jute has opened new hope to keep the planet clean and save it from further degeneration.

Tiwari who carries with him an in-depth understanding of the market, has helped JCI become one of the profitable organizations in the country. He has been instrumental in introducing several innovative concepts to improve the jute yield. He hopes that with the introduction of the latest know-how technology, the quality of jute could be further improvised. This will not only fetch better price to the jute growers in the country, but would also help Indian jute take a pride of place in the international market.

As a result of Tiwari and JCI's efforts, an improved retting technique has been evolved, thereby improving the quality of fibre by one grade. The technique, which is simple and doesn't involve much cost has found acceptance amongst the jute farmers. According to Tiwari, the prices of raw jute would be such that it itself is remunerative to the farmers. He is quite clear on the fact that MSP (minimum support price) operations, are of no interest to him. Keeping the interest of the raw jute farmers in mind, he expresses his desire to attract farmers through the right market prices. Undoubtedly, it goes to Tiwari 's credit for bringing jute back to national and international limelight.