Business is more a matter of timing, right move and being at the right place. If the three ingredients are taken care of, there is no stopping of a professional, as it's said, whose time has come. And Deepak Puri, Managing Director, Moser Baer is one of those individuals who is famously known for his right strategy and right move. Probably, it is this quality of his, which has made him one of the most successful professionals in India. A man who believes in smart working and keeping pace with the latest technological development, Puri has worked relentlessly, day-in and day-out to make Moser Baer one of India's leading technology companies, which today ranks among the top three in the world in the optical storage media manufacturing.

A Master in Mechanical Engineering from Imperial College, London, and an alumnus of St. Stephens College, New Delhi, Puri who has had decades of experience in development of strategic business commands profound respect for his integrity and adherence to intellectual property rights norms. With broad and robust product range of floppy disks, compact discs (CDs) and digital versatile discs (DVDs), Moser Baer under Puri has also made ceaseless efforts in the development of its human capital, which is its vital force. Puri not only helped Moser Baer consolidate its position but also played vital role in diversifying into profitable ventures. The gigantic Rs.1,700-crore Moser Baer may pose a tough challenge to most people but Puri is not only doing a great job of it but is going beyond. His vision had always been to use technology to achieve remarkable levels of precision and operational efficiency. So far he has been using IT-enabled processes to supply 200 product variants to over 80 countries.

In fact, with the launch of its 'Moser Baer', the company has emerged as the preferred choice for most IT firms in India. Having presence in more than 80 countries, Moser Baer under the stewardship of Puri today boasts of having in its kitty investors like International Finance Corporation (IFC), Warburg Pincus Singapore LLC and Electra Partners. Known for his multi-faced personality, Puri's talent has found expression in other areas too. Chairman of the Electronics and Computer Software Export Promotion Council (ESC), a non-profit autonomous organization, Puri has been instrumental in spearheading several philanthropic works outside his organization.

But Puri's the crowing glory remains the Moser Baer, with a 50-60% share in the Indian market and employing more than 4,000 people, it has earned a reputation which only a few technology firms have been able to achieve. It was in recognition of Moser Baer's outstanding performance that it was recently bestowed the World Environment Foundation's "Golden Peacock Environment Management Award" for 2005. With die-hard professionals like Puri, steering the course of the company along a growth path, there are many awards, which is to come its way.